Foot Locker has revealed its latest TV commercial featuring NBA players Blake Griffin and Chris Paul to promote the retailer’s Nike Jordan gear. The advert is the latest in the brand’s ongoing ‘Foot Locker Approved’ campaign, and follows last month’s commercial, ‘Conversation Life’ featuring Shaquille O’Neal and rapper Tyga. The latest advert, entitled ‘The Endorser’, […]
23andMe, the leading personal genetics company, today launched Portraits of Health, the company’s first television advertising campaign. The campaign focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign will also build brand awareness for 23andMe. The campaign, features people discussing their real 23andMe […]
Yahoo is set to rebrand next month, and is showing 30 variations of the new identity before the final new logo launches. The new identity is set to launch on 4 September, and a different iteration of it will be used on the Yahoo homepage each day before the launch, in an initiative Yahoo calls […]
Subway has launched a Teddy Bear Hunt Facebook game with Google Street View urging people to #WinLikeJanet in order to promote its new limited-edition Mango Chicken Sub. Created by McCann, the #WinLikeJanet game is based on the character in the brand’s new TV ad, which sees Janet struggling to get a good deal all her […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]
Liberty, the civil liberties and human rights campaign group, has launched a mobile billboard to hit back at the Home Office‘s anti-illegal immigration mobile campaign. Liberty’s van, which hit the streets of London today, asks the Home Office to “Think again” about its anti-illegal immigration tactics, which also included random visa checks and Twitter updates […]
In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
In its latest ad Durex has homed in on the fact that as a man, one night with no protection can lead to a lifetime of having to protect the most sensitive parts of you. To Beethoven’s Piano Sonata No. 14, the ad plays out the exhausting drama of having kids who just won’t sit […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]