SSE, the UK’s broadest-based energy company, kicked off a week of activity in the run up to a special one-off show by rock band The Who with a life size game of Guess Who at Waterloo station in London. The game renamed ‘Who are You?’ after the band’s iconic song was created by the brand’s […]
Turkish Airlines announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. Outside the movie, Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into […]
The National Basketball Association (NBA) and premium sports website SPOX.com, part of Perform Media Deutschland GmbH, announced an expanded multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com, named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg, will offer fans […]
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/MandS_Food_Valentines_Day_Dine_In_UK_TV_10sec_RKYMSFO531010_02_02_16.mp4[/KGVID] M&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne. The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for […]
The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for creativity because we know that it’s a force for business, for […]
Sports drink brand Gatorade has published a YouTube short celebrating the achievement of Super Bowl hero Peyton Manning conceived by TBWA\Chiat\Day LA. Lauding Manning as the ‘Greatest Cowboy’ the 30” piece incorporates a series of snapshots from the field of play showing the Bronco’s star, nicknamed the Sheriff, in action – all set to the […]
Volkswagen’s engaging new advert sees the car manufacturer become a part of the family in their new global campaign that launched recently in the United Kingdom. The new campaign by DDB, which marks the car brand’s departure from their iconic ‘Das Auto’ tagline, sees Volkswagen become the established car of one family, with the car being […]
So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]
Global brand design consultancy, Elmwood, has teamed up with Chris Boardman MBE to reinvigorate the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products to suit everyone from first time riders, commuters, extreme cycling hobbyists to semi–pro riders. In a fierce market, with some serious players competing […]