‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand
creative and media accounts into Havas’s King’s Cross Village in April -
Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it. Its unique […]
From 21 September the TV and digital campaign will be on air in 18 Countries
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to people’s […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
Innovate UK funding sees Say It Now team up with Global’s DAX to enable people to donate to chosen charity with a simple Alexa command
NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise sign up
DAX on board as official media partner
Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices. Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and […]
Damien Le Castrec, Strategy Director at Droga5, where he has worked for the past two and a half years, has been promoted to Head of Strategy to broaden and accelerate the agency’s strategic offering. The move comes as Droga5 embarks on the next stage of its growth plan – for which it will need to […]
At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]
Wellness is different for everyone, and this campaign aims to celebrate all the different, and equally valid, ways people can experience it. In the campaign, we hear from those who have got through the last few months with the help of workout videos and Sourdough starters, to those who turned to Vitamin C for that […]
Neil A Dawson & Company has been chosen by Pedal Me, as its brand partner. Pedal Me, founded by Ben Knowles, Chris Dixon, and Robert Sargent, operate a cargo and passenger service, exclusively using e-cargo bikes. Starting with 2 of their unique machines in April 2017, they now have over 50 offering a fast, efficient and […]
Every minute lost means a 10% less chance of survival
The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]
