Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
We Are Social, the global socially-led creative agency network, has further expanded its international presence by opening a new office in Amsterdam. The new Amsterdam office is led by Sam Grischotti, Managing Director of We Are Social Netherlands, who reports to Gabriele Cucinella, Stefano Maggi and Ottavio Nava, the Regional Leads for the EU Area. […]
Sustainable communications agency Planet Shine has partnered with SCOTLAND: The Big Picture to support rewilding.
Planet Shine, the go-to agency for sustainability-driven communications, today announces a partnership with SCOTLAND: The Big Picture and their Northwoods Rewilding Network. The partnership allows Planet Shine’s broad portfolio of eco-conscious clients to opt in to make donations to Northwoods, which will help to finance its pipeline of rewilding projects. Additionally, the agency will dedicate […]
Less advertising competition for ecommerce brands and stable consumer demand, finds new Meta data report
Why dyslexics shouldn’t be written off as good writers
Ask any dyslexic and they’ll tell you that spelling, is not our forte. We have lots of talents, but being able to spell consistently is unfortunately not one of them. Bad spelling is a classic tell-tell sign of this brilliant, yet challenging neurodiverse condition. It’s my constant companion wherever I go. Sure, I can check […]
An influential leader in the project from start to finish, Taxi Studio drove the entire branding process and backed Wake The Tiger with financial resources
Brand expression agency Taxi Studio is announcing what is a historic ‘category-defining moment’ in Europe after partnering with Wake The Tiger, the producers of the world’s first immersive art amazement park®, which is opening its doors in Bristol. Wake The Tiger Amazement Park® is an immersive art experience which provides an exciting alternative to a […]
Talon Outdoor, a leading, independently-owned global Out-of-Home (OOH) media agency, has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as UK Chief Transformation Officer in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the […]
Virtual production has allowed Currys colleagues go global, all from a North London studio; Campaign was developed by AMV BBDO and Spark Foundry
Today, Currys, the UK’s leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer. The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark […]
Carlijn Postma, Founder at content marketing agency The Post, works with global video platform Biites in the Benelux. She talks about binge marketing and connecting with audiences through creative branded video.
1: What is binge marketing – and why should brands / marketers care about it? With Binge Marketing I’m trying to inspire brands and marketers to focus on a sustainable marketing strategy. Not running from one campaign to another. Rather look at the creators of films and series. They focus on engaging an audience and […]
Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores SCS’ ongoing build of best-in-class leadership in marketing technology services
Brand transformation agency SCS has made seven new hires across Strategy, Creative, Media and HR. The investment in top martech talent is designed to meet the brand transformation needs of SCS’ corporate brand clients including, among others, Vans, Warner Bros. Discovery, Spectrum Brands, and Rollins. After the successful acquisition and integration of Atlanta’s Swarm Agency last August, […]