Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science
Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns. IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom improve brand safety, as well as ad fraud, within […]
NEW TACTICAL CAMPAIGN FROM BEGAMBLEAWARE AND THE SAFER GAMBLING BOARD
BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League. The push was created in […]
By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.
Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]
UNLIMITED announce the rebrand of its B2B marketing agencies DirectionGroup UNLIMITED and First Base UNLIMITED to TMW Business as of today First Base, acquired in 2018, was followed by DirectionGroup in 2019 to bolster up UNLIMITED’s full stack B2B marketing expertise. Both agencies were integrated into TMW UNLIMITED in April this year. Trish Harriss and […]
The&Partnership and RNIB turn Piccadilly Lights upside down
The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people. The campaign asks people and brands to turn their social profiles upside-down […]
In times of social distancing, ‘Distant Neighbours’ aims to make the world a smaller place
Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by […]
Military Officers Association of America Launches 2020 Campaign From The Gate
The Military Officers Association of America (MOAA), the nation’s largest and most influential association of military officers headquartered in Alexandria, Va., partners again with The Gate | New York, to launch their newest campaign and to help MOAA with their mission of fighting for the benefits of military service members and their families. The campaign […]
With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive & global brand experience agency, VMLY&R India have launched Colgate – Dentists for Me, a new teledentistry service that connects people in India to dentists across the country, free-of-charge. Launched during India’s countrywide lockdown, the service takes forward Colgate’s mission of […]
By Freddie Sheridan who is Director at Sheridan&Co.
Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not breathe, protests around the world have erupted against police violence towards black citizens. Millions of people have come together in marches to show support for the […]
The Morgan Motor Company is supporting the launch of its all-new Plus Four sports car with a social media campaign devised by WPP’s Wildfire Word of Mouth Marketing. Featuring timeless style, the Plus Four is Morgan’s most popular model, and while the instantly recognisable design cues remain, the Plus Four has been brought firmly into […]