Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campaign that featured New York centenarians. The new campaign […]
Cantera Negra Tequila (“black quarry” in Spanish) is a small-batch tequila crafted from the finest blue agave, grown to maturity in the fertile valley regions of Jalisco, Mexico, famous for its black volcanic soil. Owned by a joint venture between Two Sons Imports, LLC, and Deutsch Family Wine and Spirits, Cantera Negra Tequila is well […]
Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]
Hinge unveils “It’s Funny We Met on Hinge,” a new campaign exploring the nuances of modern romance by highlighting the experiences of real couples who eventually met on the app. As daters wrestle with expectations about how and where their love story should begin, the new campaign challenges the binary of meeting either in person […]
Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campaign that featured New York centenarians. The new campaign […]
The agency recently acquired the award-winning California-based creative agency Funworks Full-service creative advertising agency Barrett Hofherr has hired Krista Osol as Director of Client Services and Fiorella Juarez as Head of Brand Management. A seasoned agency executive with 20 years of experience in advertising and marketing, Osol is skilled in leading teams, optimizing processes, and building strong […]
Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce ‘Phoney Cases’, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. The campaign is the latest instalment of VOXI Mobile’s “The Fun Never Ends” brand platform, launched in June 2023. Created […]
Featuring Alice Braga, the video references one of the brand’s most iconic productions worldwide; the initiative stands against outdated statements and celebrates women’s strength, highlighting their achievements and the ongoing journey for equality. Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the […]
Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]