The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]
Adtech Juice launches as an online adtech knowledge portal serving as a guide, handbook and glossary for the industry Global B2B adtech specialist PR agency The Digital Voice™ today launches Adtech Juice, a global online learning hub providing an essential service to the adtech industry. Designed to support brands, agencies and publishers as well as […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
Strategic hire reinforces Brandon’s bold new vision and results-driven mission Brandon, a fully integrated, full-service marketing agency known for fusing bold creativity with relentless strategy, has named Kirsten Haugsted as its new Director of Integrated Media. In this role, Haugsted will lead Brandon’s cross-channel paid media efforts, spearheading a growing media team focused on performance, […]
Thomas Lock, Founder of Product of the Year 2025 winning brand, The British Crisp Co., talks innovation and why life’s better with a little ‘crunch’. Crisp packets are the poster child of the plastic pollution problem because they are notoriously unrecyclable. We felt compelled to help! What we’ve created is pretty special – the world’s […]
Latest move strengthens agency’s national growth strategy Yes&, the premier, independent, fully integrated creative agency based in greater Washington, DC, with remote staff in 32 states and three countries, today announced its acquisition of Atlanta-based creative agency Hothouse. This move marks the latest milestone in Yes&’s strategic expansion and national growth strategy. The addition of Hothouse bolsters the […]
VML Health, a leading global healthcare agency, today announced the appointment of industry leader Nick Bartlett as CEO of its EU Hub. VML Health also announced the appointment of Kate Scott as EU Hub People Director, further strengthening the team’s leadership capabilities. Bartlett is a seasoned healthcare communications leader with over 20 years of experience […]
North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies […]
Leo Burnett UK has appointed Lilli English as its new Chief Strategy Officer In her role, English will lead the agency’s award-winning strategy department, shaping planning across the client portfolio and working closely with CEO Carly Avener and Chief Creative Officer Mark Elwood to drive new business and fuel agency growth. She will report directly to Avener. Bringing […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
