Vanguard, one of the world’s largest and most respected investment firms with more than 20 million investors globally, has appointed AML Group as its lead creative agency across Europe for both B2B and direct to consumer audiences. Appointed following a competitive four-way pitch handled by Vanguard’s Head of Marketing, Europe, Laura Curtis and her team, […]
McCann Copenhagen has appointed Murat Zubcevic to head McCann Health Nordics to support the growth of McCann Health in the region and join the regional McCann leadership team. Zubcevic has over 15 years of experience working both on the agency and client sides in healthcare marketing, branding and communications, including digital, and has a track […]
To celebrate Canon’s sponsorship of Rugby World Cup 2019, taking place in Japan from 20th September, VCCP have created a campaign called ‘History in the Taking’ – which brings together the world’s greatest International rugby players who make history, and the world-class sporting photographers who capture it. The campaign brings to life the huge role […]
This Autumn/Winter Zalando will use the new season to reveal their new brand positioning and claim line: Zalando. Free to be . The empowering 360° campaign celebrates real people and real stories representing what free to be means. With a TVC starring freethinkers Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and Leroy Mokgatle, the campaign showcases the broadest […]
Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic London as the lead strategic and creative agency. It coincides with the retailer’s Autumn launch of over 800 new pieces of furniture and accessories, the products themselves show a shift to a more quality product being on […]
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”. The campaign honors the role of every parent in making their children’s every possible happen. In the Philippines, the brand took Filipino parents, doctors, and inspiring social impact leaders to the centerstage through The Museum […]
Boston sneaker company, YORK Athletics Mfg., has long been committed to motivating and celebrating the everyday fighter on their journey to carve out their own path in life. Bringing this message to life, the brand teamed up with World Champion gymnast and advocate Aly Raisman, who is also a Needham native, for the second phase of its “Worth the Fight” campaign, which encourages […]
Heal’s, the iconic contemporary furniture and homewares retailer, has named ELVIS as its lead creative agency in the UK. The appointment follows a five-way competitive pitch. ELVIS will now partner with Heal’s to develop and execute a creative approach in order to build brand awareness amongst its cosmopolitan and design-conscious target audience. The new work […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]
Leading European rugby union Championship, the Guinness PRO14, has appointed digital agency, Delete, as its partner to deliver a new fan-focused web platform. Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. […]