New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design

New Lexington Hill Pre-Batch Cocktails Launches in Australia with WhatCameNext_ Design

The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]

Lewis Moberly Delivers New Brand Creation for Tidal Rum

Lewis Moberly Delivers New Brand Creation for Tidal Rum

Brand design consultancy Lewis Moberly has created the brand identity and packaging design for Tidal Rum, a new rum launching in the UK this month. A pale golden island rum infused with Pepper Dulse for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that […]

Tom Odell and Julius Meinl Invite You to Take a Moment to Re-Connect with Yourself as Part of Poetry Initiative

Tom Odell and Julius Meinl Invite You to Take a Moment to Re-Connect with Yourself as Part of Poetry Initiative

This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem.   The opportunity comes as part of the popular Pay With A Poem initiative, […]

42% of UK businesses are outsourcing their marketing, according to Marketing Signals

42% of UK businesses are outsourcing their marketing, according to Marketing Signals

Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that more than 42% of UK businesses don’t handle […]

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media’s research reveals the highly valuable influence of mass-market women is often misunderstood

TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]