Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. Filter’s deep expertise and executional horsepower add significant capability and scale, […]
Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]
Teeing off in January, FootJoy, a leading shoe and glove in golf, will become the official provider to Sky Sports Golf. The deal, brokered by Sky Media, will allow FootJoy to reach its key audience of golf lovers with Sky Sports Golf presenters and crew exclusively wearing the brand’s clothing and shoes on course during […]
Leading sportswear brand, GORE Wear, has announced the appointment of Fusion Media as its UK PR Agency. Using its position as a boutique agency focused on endurance sport, Fusion will help GORE Wear grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers. Founded in 1985, GORE Wear has long been […]
Creative technology advertising platform Ad-Lib Digital continues its recruitment drive, boosting its line-up with three further senior appointments. Stacey Edwards, who is the second hire from Criteo in two months, is Ad-Lib’s first Global Head of Operations and Finance; Scarlett Long, ex Digital Strategy lead at Merkle Periscopix becomes Head of Client Services at Ad-Lib; and Charlie Ashe, experienced programmatic strategist is […]
Clarity, the Milton Keynes based integrated marketing agency, announced the appointment of their new Creative Director, James Warfield. Following the recent appointments of Henrietta Cheung, Business Development Director andLouise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients. Drawing on […]