Hot Pot, the full-service China marketing agency, has hired Cat Navarro, a business transformation specialist of more than 15 years, as its first-ever Chief Operating Officer. For the past five years Hot Pot has been steadily growing its business, but with the massive acceleration of Western brands entering the Chinese market and the prediction that […]
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week. The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]
Tesco is celebrating its 100th anniversary this year with a new advertising campaign, created by BBH, highlighting the supermarket’s history of offering its customers great value throughout the decades and showcasing hundreds of special great values deals. ‘Prices that take you back’ features fun and iconic cultural references from the last decades, such as a […]
The damaging consequences for children arising from the shortage of social housing in London are laid bare in Bedrooms of London, a new photo-documentary campaign launching at London’s Foundling Museum created by award-winning social change communications agency GOOD Agency for London’s child poverty charity, The Childhood Trust. The exhibition presents a new body of work […]
A new study by data specialists Wilmington Millennium reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y […]
Marketing automation platform Force24 has announced its acquisition of the social media innovation SoAmpli for an undisclosed sum, in what marks the company’s latest move to become the UK’s leading martech provider. SoAmpli is the brainchild of Maz Nadjm, who also founded one of the UK’s first social networks 2BMates and social agency Rareface, before […]
Totaljobs has unveiled a new brand. The re-imagined look and feel has been designed to embody the spirit of Totaljobs and its unique offering in the market. Totaljobs collaborated with creative agency DesignStudio to help define their brand positioning, and bring it to life visually. Beginning the process with an immersion stage, representatives from DesignStudio […]
HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]
Gumtree, the UK’s biggest buying and selling community, will launch a new advertising campaign, The Neighbourhood’s Good, on Saturday 12th January, emphasising the brand’s role in creating a sense of community purpose and local pride. Used by one in three people in the UK[, Gumtree is aiming to highlight the connections made between its users as they […]