Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]
Thalia, one of the largest chain of book stores in the German speaking countries, commissioned JHP to reinvent their retail venues. Thalia operates about 300 bookshops in Germany, Austria and Switzerland, owns online bookseller Buch.de and is part of the retailer alliance that sells the e-reader Tolino. However, the essence of the stores is their […]
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. It analysed the industry’s top 250 names and found failings across a number of website performance metrics, […]
Teespring, a leading eCommerce platform which empowers creators to design, promote and sell their own products, announced the appointment of Chris Lamontagne, former VP Commercial, as CEO of the company. Lamontagne is stepping up to take over as CEO of the business, after joining Teespring in 2016. He initially worked in the London office, helping […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]
As the first deadline for applications approaches (Friday 11th January), Creative Equals, the organisation championing diversity in the creative industries, has already seen 120 women register for its returnship programmes in London and Manchester, demonstrating the wealth of creative talent currently looking to get back to work in the creative industries. Applications have come from […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]
Brand, creative and digital agency Mr B & Friends has unveiled a new family of animated characters as part of a digital marketing campaign for smart home automation company Lightwave. Lightwave offers cloud platform, applications and over 80 connected devices that together provide fully integrated remote control and monitoring of light, heat, power and security […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]