Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]
Ebiquity, a leading, independent, marketing and media consultancy, announced the appointment of Emma Winterson Hayward as Chief People Officer. In her new role, Emma will be responsible for developing and executing Ebiquity’s human resources strategy in support of the company’s overall business plan and strategic direction. She will specifically work in the areas of talent […]
Award-winning digital PR agency Tank is going into 2019 with two new account directors, each responsible for developing PR strategies across an expanding portfolio of clients. Senior account managers Dan Trussell and Claire Reynolds, who have been with Tank five and four years respectively, are stepping up having already successfully led many of the agency’s […]
Data driven intelligence company Future Thinking has appointed Petko Tinchev as CEO GemSeek and cQuest effective from 1st January 2019. Tinchev was one of the founding partners of cQuest Research & Consulting in 2011 prior to the creation of the GemSeek Group in 2014. He will succeed Glen Khouw who will step down from the […]
Performance marketing agency Journey Further has won the PR and SEO accounts for community platform Airtasker, an online noticeboard for outsourcing and taking on tasks. The account was awarded following a competitive pitch with Journey Further replacing two agencies to deliver both digital and traditional PR as well as SEO through its Influence team. Journey […]
Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]
Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]