Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative  The future of food is one of the biggest challenges on our plate. Our relationship with food […]

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]

Mastercard Offers Free Tube Travel to Apple Pay Users

Mastercard Offers Free Tube Travel to Apple Pay Users

MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]