BETC launches Marie Dalgar’s new campaign in China

BETC launches Marie Dalgar’s new campaign in China

Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]

Paul Domenet becomes Partner at design and communications agency Free The Birds

Paul Domenet becomes Partner at design and communications agency Free The Birds

Paul Domenet, the former Saatchi & Saatchi Creative Director and Founder of Johnny Fearless, has become a partner at Free The Birds five months after the design and communications agency unveiled its new name and brand. He continues in his role of Communications Creative Director following the appointment. Domenet, who played an instrumental role in […]

Merkle appoints Simon Rice to Data Protection Officer role

Merkle appoints Simon Rice to Data Protection Officer role

Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Simon Rice to the dedicated role of Data Protection Officer (DPO) for the EMEA region. In this newly created position, Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation GDPR) law, which came in to force across […]

Digital and experience agency Jam3 adds two new hires to their expanding team

Digital and experience agency Jam3 adds two new hires to their expanding team

Toronto-based design and experience studio Jam3 announced the appointments of Florencia Courtaux as Head of Production and Dan Clark as Global Client Partner. The two bring a wealth of international experience to Jam3’s existing global market reach. Argentina native Courtaux began her career in digital marketing at Mercadolibre.com, Ebay’s partner for Latin America. Following this, […]

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

The industry equivalent of The Tony Award, The Purple Heart, and The Nobel Peace Prize stood menacingly before my eyes: The Cannes Lion. One can only imagine the copious amounts of creative blood, sweat and coffee sacrificed by Xanax-popping account execs and cannabis-inhaling creative directors yearning to lay claim to this rightfully earned booty. Yet, […]

How Now Creative crafts an action packed, immersive campaign for NFL GAME PASS

How Now Creative crafts an action packed, immersive campaign for NFL GAME PASS

How Now Creative, the Shoreditch-based creative production agency, have continued their relationship with Perform again in 2018, to once more deliver a high-impact, immersive campaign for NFL GAME PASS, ahead of the forthcoming NFL 2018 season. This year’s campaign runs globally across TV, online, and social. The creative places the audience amongst the action, to […]

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

 OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]

McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]