Gourmet marshmallow company, The Marshmallowist will be launching a new innovative flavour pairings range to coincide with their first listing with John Lewis, supporting the growing trend of natural ingredients and spicy flavours as confectionary trends for 2018. Available instore from 16th May, the latest listing cements their position as the luxury sweet treat alternative […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
Intermarketing Agency are proud to support the 2018 World Triathlon Series (WTS) event in Leeds, on behalf of the British Triathlon Federation, with their Unstoppable campaign. After developing an inspirational and recognisable rebrand for British Triathlon and Home Nations in 2015, the Leeds-based global agency was invited to build on the growing global profile and […]
Grapeshot, the contextual intelligence provider that empowers brands to connect with consumers by unlocking the power of real-time context,announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell side platforms, and advertisers connect the right content […]
Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]
OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]
Brand innovation agency Spicefire has announced the appointment of Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive. During his six years in the design industry, Chris […]
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published on May 13. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in […]
On-site agency OLIVER has unveiled its new instalment in 3M’s Workers’ Choice campaign. The latest film, Larry and Barry, is being rolled out across social media to cement 3M’s status as the go-to supplier of health and safety products for companies throughout the UK. The quirky B2B campaign promotes 3M’s PELTOR Protac III Headsets, […]