A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it. But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary achievements, having won more Olympic medals than any other single sports club in the world. To celebrate its 200th anniversary, Leander Club will be selling a limited quantity of Grande Champagne Vintage Cognac 1990, with packaging designed by strategic […]
Carnsight Communications, an independent PR and communications company which works with small and creative businesses such as VIGA, Armadillo CRM, Helen Baker and Taylor’d Bundles, has extended its team with the appointment of new account manager, Steph Palmer. Joining Carnsight Communications in February as an intern, Palmer quickly became indispensable and joined on a permanent […]
Swedish creative agency Stendahls, have unveiled the ‘world’s most boring billboard’ for Sioo:x. Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true and Stendahls’ mission […]
jones knowles ritchie (jkr) has designed the brand identity for the first in a wider range of urban foraging inspired scents for London perfumer Miller Harris: Hidden on the rooftops, Lost in the city and Wander through the parks. “Foraging is now more relevant than ever. From foraged botanical cocktails to artisan food, we wanted to bring that sense of discovering […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
Everybody says that the right make-up is one of the most important things for a woman in a job interview. But, what if one of the Brazil’s most popular make-up brands just said the opposite? Jequiti did that. Studies show that the Brazilian economic crisis has generated devastating consequences to the Brazilian workers. According […]
After four months of collaboration with the help of their agency partner, Burns Group, geospatial intelligence portal URSA unveiled its refreshed brand identity and website. Looking for a new identity to help the company communicate its complex offerings in a digestible way to key audiences and stakeholders, URSA tapped BGIN, the branding and design accelerator […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]