We’ve teamed up with @MrsGiFletcher for the Barclaycard 31 Day Challenge, where she’s starting something new every day this month. #StartToday https://t.co/Sv4HUqPQwJ pic.twitter.com/LBcXFvzw4c — Barclaycard (@Barclaycard) January 1, 2018 Barclaycard is launching the ‘Barclaycard 31 day challenge’ with influencer Giovanna Fletcher, to prove that at a time of New Year’s resolutions, it is easier than […]
Fitbit recently launched ‘Fitbit 3D World’, a 20” spot to promote the wearable technology this Christmas. Created by Dublin-based agency Boys and Girls and animation production studio, Cookie Studio, the promo transports viewers to a fitness-filled three-dimensional world of winter sports and activities. In the film, viewers make pitstop visits at an array of festive activities. […]
A new PR and content creation firm called Eleven Hundred Agency has launched on 3rd January 2018. The firm specialises in working with business to business clients in the technology and professional services industries and has been formed by PR industry veterans Claire Ayles and Mike King. Ayles and King each have more than 20 […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
Itau Bank launched their end-of-year film – “I Am The Future†– narrated by the actress Fernanda Montenegro, as part of the bank’s end-of-year trilogy campaign by ad agency Africa. Inspired in humanity’s relationship with the future, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
‘First Steps’ created by AMV BBDO and produced by Great Guns is a charming 60” spot for BT Mobile, which highlights the importance of being present for life’s unmissable moments. Directed by Great Guns’ Olly Blackburn, the intimate 60” film focusses on a young family. Beginning in their home, we see the couple and toddler […]
UFC, the world’s premier mixed martial arts organisation, unveiled its commemorative 25th anniversary logos that will be used throughout 2018 to celebrate the global brand’s historic milestone. The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launched January 1, 2018. “What started as an idea in 1993 to […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]
Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]
