Being The Head of the House

Being The Head of the House

Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]

Leaked emails reveal WPP’s plan to pull out of Eurobest and could also leave Cannes in 2018

Leaked emails reveal WPP’s plan to pull out of Eurobest and could also leave Cannes in 2018

One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan’s CEO Florian Haller gets pelted with virtual tomatoes during their Innovation Day

Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]

92% of CMOs in financial sector prepared for GDPR, according to Relay42

92% of CMOs in financial sector prepared for GDPR, according to Relay42

New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]

Taylor James and SMITH Creative Labs Merge and Announce Global Leadership

Taylor James and SMITH Creative Labs Merge and Announce Global Leadership

Global production company Taylor James and marketing/entertainment company SMITH Creative Labs have merged and will now be operating as Taylor James, effective immediately. Crossroads Films founder Dan Lindau, Süperfad founder Geraint Owen and Alex Smith all join Taylor James from SMITH. Alyssa St. Vincent joins from Eight VFX, adding an element of class to an […]

Serviceplan focus on user interface development with introduction of Plan.Net UX

Serviceplan focus on user interface development with introduction of Plan.Net UX

The Plan.Net Group is now offering an even wider range of products and services from the House of Communication Hamburg. The Group has further distinguished its digital service offering by founding Plan.Net UX, a new agency specialising in consistent user experiences and intuitive front-end solutions. Managing Director Christoph Mecke heads up the new agency. He can […]