Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]
Digitas UK has devised the latest iteration of its continuing partnership with Honda Racing F1, with a campaign entitled ‘The Calm That Builds The Storm’. The work is UK-led, but with global reach, with Digitas responsible for strategy, creative and media execution. It is set to launch on 10thMarch, the same week as the start […]
Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, […]
Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA
After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA. Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]
For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]
Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]
Noel earned global fame with the Droga5 Grand Prix-winning DECODE Jay-Z campaign
VMLY&R today announces the appointment of Adam Noel as creative partner at VMLY&R London. Noel will report to London CCO Laurent Simon and play a crucial role in leading and delivering the agency’s rocket-high creative ambitions. Noel will work closely with Simon to manage the 40-strong creative department. He will look after the Department for Transport […]
Google teams up with comedy duo in hilarious new YouTube film directed by Ben Green to launch the new Google Assistant, the super fast voice assistant that’s just arrived in the UK, exclusive to Google Pixel 4
Google aims to build products that help people in everyday life, in both big and small ways. Sometimes that’s knowing the weather, sometimes it’s sending messages hands free and sometimes it’s helping you find your way back home. Britain is a nation of walkers. 140,000 miles of public footpaths, bridleways and byways cover the countryside. […]
TENA has launched a new campaign, “#Ageless”, as part of its “I will be me” platform which aims to create a healthier and more open conversation about the issue of incontinence and female self image. Through the lens of sex and intimacy, “#Ageless”, which is created by AMV BBDO, aims to start a conversation about […]
Global investment giant's TV ad shows UK its true colours
Vanguard 30sec Master-HD from aml on Vimeo. The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors […]
