Independent advertising agency, Leagas Delaney has partnered with MSC Cruises for the launch of its global turn-of-year advertising campaign, ‘The Sea at Its Most’. The campaign was developed from the strategic, human insight around the power of the sea and the positive impact it has on human beings; that we are inherently drawn to, and inspired by the sea. The sea carries […]
by Charlotte Ellis Maldari who founded Kaffeen due to demand from B2B businesses, particularly brand & packaging design agencies, to create and implement marketing strategies that get results.
Have you been that person? The one who’s landed the unenviable task (read: dumped in the merde) of writing that award entry the CEO has been niggling your team about since entries opened. Only now it’s the night before the deadline. You’ve raided the agency fridge, you’ve put the Spotify playlist on. There’s nothing else to […]
Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]
At CES, Charmin announced a robot built to help you in your most vulnerable moment. The RollBot “delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.” The RollBot is part of a trio of “conceptual prototypes” developed by Saatchi & Saatchi NY’s PG One. Charmin’s relentless […]
Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]
Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]
Ireland’s largest energy supplier, Electric Ireland, and astronaut Chris Hadfield build a brighter and more sustainable future with an educational campaign celebrating the profound impact of small changes The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making […]
Caroline Foster Kenny takes on Global President, Client Solutions role, whilst Andrea Suarez becomes Global President for Nestlé THRIVE In keeping with the client consultancy vision for the network, IPG Mediabrands CEO Daryl Lee has created two new client roles within his global executive leadership team. Caroline Foster Kenny will become Global President, Client Solutions, […]
BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]
Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform – ‘They’re Boots Darling.’ The campaign brings to life Boots Opticians’ amazing line of new stylish glasses, rivalling high-end designers, from as little as £40. The integrated campaign by Ogilvy UK, launches on 8 January on TV, in-store […]