In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand. The ambition of the Kia is limitless and the power of innovation tremendous, […]
New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]
Fiverr International Ltd, the company who is changing how the world works together, has enlisted the expertise of independent Media Agency Group (MAG) to support them on their UK growth journey and launch their first above-the-line advertising campaign in the UK. Launched in 2010, Fiverr connects businesses with freelancers who are looking for a variety of […]
Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign with the popular dating show, Take Me Out. This exciting sponsorship, which was brokered by JUMP, part of Havas Media Group, will run across broadcast, catch-up, digital and social media channels. As part of the partnership JUMP […]
pladis, the global snacking company behind iconic brands like Mcvitie’s, Jacob’s, Carr’s and go ahead!, has appointed TBWA\London for strategic and creative duties and Manning Gottlieb OMD for media planning and buying. The newly appointed agencies will work across all McVitie’s brands including Digestives, Hobnobs, Jaffa Cakes and Rich Tea, in addition to the other suite of pladis brands […]
Wavemaker Select has been appointed by healthy and sustainable food company, Wessanen UK, as its media planning and buying agency. The appointment follows a competitive two-month pitch process run by Creativebrief, which involved a chemistry session, workshop and final pitch presentation. Three agencies were invited to pitch for the account, which has a value of […]
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
The new 5,200 square foot flagship store at The Museum of Modern Art designed by architects Diller Scofidio + Renfro in collaboration with Gensler, with retail design by Lumsden Design opened this week adjacent to the lobby of the Museum. Intended to attract passers-by and ticketed museum-goers alike with dual entrances, the new retail position […]
Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]
Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]