In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]
New offering will provide deep specialism across the whole customer experience for clients
Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]
First-ever holographic activation of its kind appeared on top of vehicles parked throughout Chicago
PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA […]
Following the success of Go Electric 2019, the European Go Electric 2020 tour starts at London’s iconic Marble Arch. The immersive experience has been upgraded to celebrate the European launch of Ford’s all-new, all-electric Mustang Mach-E with a media launch event opening the experience. The reveal show contains a unique sequence that sees the whole […]
The Profile Kickstarter gives small businesses low cost, online profile building
Motivated by regular enquiries for low cost, online profile building from startups and small businesses, Brandlective and Seymour PR have collaborated to launch the Profile Kickstarter package. Bringing leading digital marketing and public relations expertise to the mix, founders Stacey Kehoe and Carie Barkhuizen are passionate about helping businesses build a profile online, regardless of […]
TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry's annual pop music awards
Last night TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream took place at 5.30pm and brought the buzz of the red carpet to the heart of the West End to deliver […]
7 For All Mankind - latest campaign under new AOR partnership, YARD NYC
In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, […]
Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
The retailer celebrates beauty with latest campaign and new brand positioning
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]
Brands spent a total of $520.8m on Super Bowl ads this year – but was it a waste of money? According to research from effectiveness agency System1, for the best ads it’s an investment well worth making – but too much spend is still going on commercials which won’t grow brands and can’t justify the […]
