Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
This Christmas Swarovski is spreading the sparkle and putting customer experience at the forefront of its marketing activations. Moving away from traditional advertising mediums Swarovski is placing the focus on experiential moments designed to engage and surprise, bringing Swarovski’s signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. The experiential activations were developed […]
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State. In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]
For your chance to win the latest Google smartphone on the UK’s best mobile network, select its correct name below. That’s #ChristmasCovered! Ts&Cs: https://t.co/4XnRO5pgpc — Vodafone UK (@VodafoneUK) November 29, 2018 Vodafone has #ChristmasCovered in 2018 with a campaign from global socially-led creative agency, We Are Social. #ChristmasCovered showcases exactly how the UK’s Best Mobile […]
Limited Space, market leaders in retail and lifestyle destination media is collaborating with Citizen Watch UK to bring the market’s first real-time digital watch dial to life as part of Citizen’s Autumn / Winter advertising. The campaign features the ladies’ Citizen L Sunrise watch dial with live, animated hands that represent the exact time in […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]