To stay relevant in the ever-changing world of fashion, leading Austrian lingerie and hosiery brand Wolford, asked DDB & Tribal Amsterdam to help them find a new strategic direction and a contemporary style. The result is a new global campaign for Spring Summer 2019 titled ‘True Character’. A multimedia campaign – shot by iconic photographer […]
Spotify have launched their year end ‘Wrapped’ marketing campaign. Launching November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, UK and US. And as its users have come to love and anticipate, they’re using playful creative to offer a […]
Launching November 28, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose five harsh truths established brands must tackle […]
China Southern Airlines has launched an Out-of-Home (OOH) campaign with the help of an independent global creative agency Crowd. With services to 65 international destinations, CSA tasked Crowd to raise awareness on the new long-haul flights from London to Australia, New Zealand, and South East Asia. The advertising campaign was based on the 787 Dreamliner, China […]
 ’s latest collection invites women to join in creating the future of sport and to celebrate the diversity of their lifestyles. Created collaboratively with adidas’ creator network, the adidas Statement Collection is designed to support women through their workout, on their terms. Featuring creators Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe […]
A quarter of UK marketers feel their businesses lack forward momentum. That’s according to a new report by creative branding and communications agency Our Design Agency (ODA), which reveals the steps companies of any size can take to regain lost brand momentum. The ODA Brand Momentum report surveyed more than 80 UK marketers to find […]
Most people underestimate the power of a hug. A hug has the ability to affect us all, and facts attest to their incredible power on how it can make us feel warm and special. Renowned family therapist Virginia Satir famously stated, “We need 4 hugs a day for survival. We need 8 hugs a […]
Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]
Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]
Award-winning agency, Delete, has joined the growing independent agency collective, Harbour, as its go-to digital customer experience specialist. Delete becomes Harbour’s core partner for customer experience and digital product creation and will bolster the collective’s full service marketing offer with creative, technology and media services all on offer to its shared client base. Following a […]