GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]
Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]
Notonthehighstreet, the home of thoughtful gifts, has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018. The curated online marketplace will be showcasing products from over 200 notonthehighstreet Partners (sellers) across the two pop-ups, which will run from 2nd – 22nd November 2018 […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
New research released by TransUnion (formerly Callcredit) has revealed only half (50%) of marketers felt confident they were fully compliant at the time of the GDPR deadline on 25 May 2018. As a result, marketers had to remove nearly a quarter (23%) of marketing records to achieve compliance, but just under three-quarters (73%) of marketers […]
Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]
“The Arrivals” is the name and concept behind the new SAS campaign launching on October 30th, 2018 in the We Are Travelers series. “We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it […]