Canada Jetlines Ltd. announced that it has selected two-time Agency of the Year winner, Cossette, as its marketing agency of record. Known for its bold, creative-first approach, Cossette will be charged with developing all of the Company’s marketing and communication initiatives. Cossette’s expertise in strategy and branding, traditional and digital communications, design, CRM, and performance […]
Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK. The win follows a robust, five-way competitive pitch process that was managed by the AAR. Malcolm Fried, Chief Marketing Officer Investec, said: “VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed […]
Unison Home Ownership Investors, the US’ leading provider of home ownership investments, announced that it has selected Cutwater, as its creative agency of record. The selection follows a competitive review process and is part of Unison’s overall effort to solidify its identity and marketplace position as the preeminent customer-centric brand in home ownership co-investing. Under […]
Following the recent innovation projects with Coty, Bourjois has opened its first concession in the UAE, designed by The Yard Creative (TYC). Located in the Dubai Mall, the next generation of merchandising for the brand has been incredibly well received by the consumer and is performing well. The brief was to elevate the brand to give […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
bigdog, the integrated advertising and marketing agency, launches a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK. The Little Festive Moments campaign kicks off with 5’, 10’ and 15’ second idents on ITV’s flagship breakfast programme, This Morning. Running for eight weeks, the creative features a series of […]
The Dining Club Group, the world’s largest diners’ club group, announced the launch of a new brand identity for their gourmet society brand as of 31 October 2018. The Dining Club Group’s rebrand of gourmet society aims to bring gourmet society’s purpose, vision and values to life, and improve the customer experience for their million […]
Humanity & Inclusion (HI), in partnership with Herezie Group, have launched an awareness campaign on access to school for children with disabilities, with the participation of its global ambassador, Neymar Jr. The goal of HI’s latest Teacher Kids campaign supported by Neymar Jr. is to shed light on the talents of every child with disabilities and what […]
Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new creative concept and visual identity for the next Digital Podge, which takes place on Friday 30th November. Lab’s concept for the now-legendary industry event, Unconsciously Coupling, is […]
Flexiseq, the award-winning, drug-free, osteoarthritis gel and former Strictly Come Dancing judge, Len Goodman, are hoping to encourage a nation experiencing joint pain and stiffness to get moving, in a bid to combat the debilitating effects of arthritis. The #LetsGetMoving campaign by Dirt & Glory, is designed to educate, empower and encourage the UK to […]