Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]
March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]
It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]
UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”. ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]
Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]
International brand design agency JDO has rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair. With decades of expertise and an expansive product portfolio for home and the salon, Cutrin combines high quality, the ancient power of the northern environment, the latest technology and […]
Direct Line is encouraging the public to do more of what makes them happy by launching its Living Your Best Life podcast. Hosted by star of Dancing on Ice and Loose Women Saira Khan with Life Coach Stuart Holliday, the new podcast series is launching alongside two new spots for TV and radio. In the spots, created […]
Ahead of Red Nose Day on Friday 15 March, Royal Mail has unveiled a special edition ‘laughing’ postbox with stand-up comedian Hal Cruttenden providing the jokes. The postbox is situated near BBC Headquarters in London – Broadcasting House – and has been created in support of Comic Relief. The ‘laughing’ postbox – a first for […]
‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]