Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]
 Egg Films’ Lebogang Rasethaba directed ‘Money Calling’ for beer brand Castle Lite, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of […]
Content creation and marketing agency, Studio Black Tomato, launches repositioning work for Hotel Okura Amsterdam. One of the world’s leading hotels, Studio Black Tomato has created a new and clearer brand story for the business. A well-respected hotel company with corporate clients, it risked being overlooked by the luxury-leisure audience, so a welcomed refresh has […]
On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring […]
PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
Recipe has won the social account for Natural Balance Foods’ TREK bars and snacks range, following a two-way pitch. Recipe will be working with TREK on the development of the brand’s social presence, to help build awareness of and engagement with the energy bar brand. Marina Love-Smith, Marketing Director at Natural Balance Foods said, “TREK […]
Leading digital marketing agency Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards – its social media, content and search […]
Cowan, the independent, international design agency, relaunches in Australia from August 1 as client needs in Australia and Asia are once again driving marketers to invest in regionally-based brand design. The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated […]
Fashion retailer Perry Ellis has appointed the digital division of Media Agency Group (MAG), ‘Click Tap Media’, to manage a range of digital services for its renowned brands Farah and Original Penguin. London-based Perry Ellis is utilising the digital expertise of MAG and its Click Tap Media team, to raise awareness predominately through social media […]