Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]
Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded Advertising. Building on the momentum created since the initial launch of the platform last year and data/insights gathered from millennial women, “Phase Two” focuses on female empowerment – highlighting tools and resources to […]
A grown man careers around London on a tricycle, asks a stranger to feed him baby food and burp him, plays with his food, sports a nappy, and swigs cows’ milk – it’s not a wacky new reality show but PETA’s latest video, available here, that highlights the absurdity of drinking milk after weaning. The prank […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Alpha Digital has launched a new brand positioning and identity system in partnership with Type + Pixel. Since its establishment in 2011, the digital marketing agency’s growth has been fuelled by ongoing referrals and long-term partnerships. Alpha Digital now works alongside many of Australia’s leading eCommerce clients, such as Pillowtalk, Petbarn, and City Beach. The Brisbane and […]
Nissan Energy and OPUS Campers have collaborated on a smart camping concept that uses second-life Nissan electric vehicle batteries to deliver up to a week’s worth of remote power for ‘off-grid’ adventures. The Nissan x OPUS concept integrates the recently unveiled Nissan Energy ROAM, a portable, all-in-one, weatherproof power pack harnessing Nissan’s EV battery technology […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
In the last five years in Korea, 1,535 people were killed and 9,143 injured through a fire. 58% of homes still do not have a fire extinguisher, and only 22% of people even know how to use one. So with the strategy to equip Koreans that were indifferent to fire safety with fire extinguishers, Cheil […]
The Times and The Sunday Times have launched their integrated ‘Politics. Tamed.’ advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand campaign portrays politicians as animals in the Westminster zoo, whose constant braying and territorial divisions create much noise but mean the Brexit negotiations are virtually incomprehensible […]