Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]

Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the “go-to hub” for coconut oil and its various uses. The site, swearbyit.com, will discuss the benefits of coconut oil, and will feature content including recipes, life hacks, beauty tips and health advice. It is the first […]

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]

Roberts Radio appoints Five by Five as its lead creative agency for next product launch

Roberts Radio appoints Five by Five as its lead creative agency for next product launch

Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that […]

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken USA launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles Founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese […]

Haggen Announces Plans to Exit from Pacific Southwest Market & Realignment of Footprint Around Pacific Northwest Operations

Haggen Announces Plans to Exit from Pacific Southwest Market & Realignment of Footprint Around Pacific Northwest Operations

Haggen announced its plan to exit from the Pacific Southwest market and realign its operations around 37 core stores and one stand-alone pharmacy in the Pacific Northwest as part of the Chapter 11 process. As part of its previously announced plan to right-size the Company, Sagent Advisors, LLC has been actively working to explore market […]

PizzaExpress launches delivery service in the UK as it turns 50

PizzaExpress launches delivery service in the UK as it turns 50

PizzaExpress is planning to build up a delivery business from 150 sites over the next five years and has already started with central London. Its branches in Thayer Street and St Bride Street are delivering using waiters, rather than traditional delivery drivers. Richard Hodgson, PizzaExpress CEO, said: “We’ve been making the best pizzas for 50 […]

JWT Melbourne Launches Interactive Campaign for La Trobe University

JWT Melbourne Launches Interactive Campaign for La Trobe University

Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]

eMarketer: Social Network Ad Revenues Accelerate Worldwide

eMarketer: Social Network Ad Revenues Accelerate Worldwide

Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]