Marketo, the provider of a leading cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring the industry’s tightest integration between social, email, mobile, and web channels. Built upon Marketo’s comprehensive marketing platform and unified customer database, this new application for the first time transforms social marketing from being an […]
With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]
The increasing use of mobile devices and resulting changes in consumer shopping behaviour mean that a mobile web shop is a requirement for many retailers. Online retailers who want to survive in the market and be securely positioned for the future rely on the technology and expertise of Intershop Communications AG when implementing a successful […]
Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented projection mapping. Imagination was tasked with creating a transformational brand experience benefitting the new model. To meet the brief the agency reimagined the purchasing journey […]
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]
Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]
While department stores in China have faced ever more increasing competition from other formats and retail channels in recent years – new research from Mintel reveals just how much this sector has flourished. Reflecting the increased wealth of Chinese consumers – and the increased disposable income this has brought with it – Mintel’s research reveals […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]
Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]
To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.
Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]