J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
London’s Wembley Park will host, for a second year, a key round – the only in the capital – of the OVO Energy Tour Series race this year on Tuesday 29th May 2018, welcoming thousands of spectators. The OVO Energy Tour Series, Britain’s leading cycle race series, is free-to-attend and will showcase WembleyPark as a […]
Perkbox, UK’s fastest growing employee benefits platform has partnered with SEMrush, the online marketing suite, to examine the most trending ‘millennial’ online searches related to the workplace. The findings represent searches from 2015-17 for both the US and the UK. Over the last few years, millennials have been in the spotlight, there’s no denying it. Only […]
Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud, designed to remedy these issues. Advancements include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s […]
Bauer Media Group and short-form video platform Wochit announce an expansion of their partnership into the UK, US, Australia and New Zealand. It will support the rapid production of publisher’s social video content in these markets. The partnership aids the wider company strategy to reach and engage audiences across online, mobile and social channels. The […]
Copper, the specialist infrastructure, property and built environment communications and engagement consultancy, has appointed Ben Heatley as Director, to support the company in achieving continued growth. This strategic hire for Copper comes during a period of rapid growth for the company and off the back of substantial recent wins relating to projects with Highways England, […]
FrieslandCampina UK has appointed Wayne Thompson as its new customer marketing manager. The appointment signifies a step change in approach from FrieslandCampina UK as it looks to partner more closely with the grocery retailers. Wayne first joined FrieslandCampina UK in September 2017 from Sainsbury’s, where he was a buyer for bakery, cake and sweet treats. After […]
No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]