Shortlist Media’s Family creates its first TV ad for GAME

Shortlist Media’s Family creates its first TV ad for GAME

 Shortlist Media, the media platform for the metropolitan audience, including the pioneering brands ShortList, Stylist, Emerald Street and Mr Hyde, has announced the creation of a television advertisement for GAME. Family, the publisher’s in-house content studio, created its first television advertisement for retailer GAME to support its trade-in message where customers can trade in […]

iProspect reveals tech trends brands need to know

iProspect reveals tech trends brands need to know

Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]

Start and the University of Westminster launch FOLIO, a new publishing platform for junior designers

Start and the University of Westminster launch FOLIO, a new publishing platform for junior designers

International brand, retail and digital design consultancy, Start, and the University of Westminster School of Media, Arts and Design have launched FOLIO, an interactive platform for the school’s 20,000 students to publish and share their work with fellow creators. The platform is a natural extension of Start’s long-standing commitment to mentoring and empowering the next […]

BTL Brands gives Milk Cashmere rebrand a soft touch

BTL Brands gives Milk Cashmere rebrand a soft touch

BTL Brands, the independent branding agency for startups, has repositioned Porto-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. BTL Brands built the brand strategy, and created the brand name, logo and personality for the new luxury cashmere brand. The name Milk, previously ‘Melanie […]

Why using showgirls to sell tiles is bad for business

Why using showgirls to sell tiles is bad for business

We’ve reached a watershed moment in promotional staffing. The recent President’s Club hostess sexual harassment scandal sent shockwaves through the industry in terms of what is considered the acceptable use of women in promotional environments. First, Formula One announced the demise of its iconic grid girls due to them presenting an image the sport no […]

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns unveil thought-provoking film to launch new global digital currency platform Saga

Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. A reaction to the rapidly changing financial landscape, Saga offers a modern way for […]