Using the same piece of music in adverts year after year helps people to like and remember your brand, according to a new study of brain responses led by scientists at Goldsmiths, University of London. Until now there was no hard data to suggest whether it was better to stick to the same piece of […]
Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]
Consumers are engaging with retail brands on more channels than ever before – from Voice Assistants, smartphones, to smartwatches – with online continuing to take a sizeable share of total spend. It means that retailers are under increasing demand to ensure their entire cross-channel offering is seamless, and create exceptional customer experiences at every single […]
In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]
Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK. AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at […]
 The desire to have children is something that is being harboured by millions of couples. But, in the eagerness to do so, many a times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched […]
Ecrebo, the point of sale marketing (POS) specialist, announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 […]
Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]
Expedia, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]