Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]
One&All will be rolled out by Sodexo to college canteens across the US How can you stand out and be all things to all people? Challenged by Sodexo to unite the evolving tastes and values of thousands of students across the US with the needs of every college administration, strategic branding agency, Without, found commonality […]
Once again this year, the agency Cheil Spain and Samsung have jointly developed a project within the framework of the local initiative ‘Technology with purpose’, which highlights the role of technology and artificial intelligence with a clear positive impact on Spanish society. With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence […]
HARIBO, the UK’s number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest instalment of its iconic ‘Kids Voices’ campaign, created by independent agency Quiet Storm. Inspired by Britain’s favourite boiled sweets of yesteryear, HARIBO Nostalgix brings back the flavours of Rhubarb & Custard, Cola Cubes, Pear Drops and Pineapple […]
Created by AMV BBDO, the campaign is inspired by the insight that no two of the UK’s almost 3.5 million cancer journeys are the same Macmillan Cancer Support is building on its “Whatever it takes” brand platform with a powerful new campaign created by AMV BBDO, designed to broaden the charity’s relevance to the true […]
“When You Love Aruba, It Loves You Back” reframes the relationship between visitor and local — not as transactional, but as a connection that flows both ways. Creative agency Deep Focus, in partnership with the Aruba Tourism Authority, recently announced the launch of a new national campaign that rewrites the rules of traditional travel advertising. Rather than […]
A Magnetic New Campaign for Magners Magners is set to fizz this summer, and it’s pulling people in. ARK Agency has unveiled its first major campaign for Magners since being appointed as the lead strategic and creative agency for the iconic Irish cider brand, marking a bold new direction for Magners, that aims to reinvigorate […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan […]
Founders Agency brings humour and heart to a culturally relevant activation, celebrating personality over height in the latest brand act under its Escape the Flavorless platform launched earlier this year. Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, […]
Iconic high-performance sportscar brand Lotus has appointed Collaborate Global as its experiential partner at Goodwood Festival of Speed 2025. Tasked with bringing the spirit of Lotus to life, Collaborate will create an immersive brand experience that showcases the marque’s engineering precision, dynamic performance – and legendary racing heritage. Comments Melanie King, Lotus Head of Global […]
