London-based international customer experience agency, I-AM, has been retained by CenterHotels to create a series of fresh and dynamic branded restaurant concepts and review the brand essence of their various dining offers. The aim is to develop an atmosphere that allows for a memorable brand experience, along with a design concept that is flexible and able […]
Following a competitive pitch, Prophecy Unlimited, the CRM & Acquisition specialist agency in the Unlimited Group, has been awarded a multi-million pound, 5-year contract for BMW Group. The contract covers the continued support of the BMW Group retailer websites, for BMW UK, MINI UK, Motorrad UK and Rolls Royce brands globally, ensuring a consistent brand […]
Abarth, the FCA Group-owned car brand, has appointed krow to work on its UK advertising. The account moves to krow, which handles Fiat’s UK creative account. krow’s brief covers Abarth’s UK advertising across channels including TV, press, radio and OOH, and the first work from the agency is a radio campaign that is expected to […]
As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]
Paddy Power have erected a giant drive-thru confession box to help the people of Ireland repent decades of sins in seconds ahead of the Pope’s visit this weekend. The Irish bookmaker built the 13-metre-wide x 12m high x 26m deep structure, ensuring the sheer scale will be big enough to withstand the full spectrum of […]
UEFA has released teaser trailers of its bold new women’s football mini-documentary series focusing on the compelling back-stories of Europe’s most successful players. Entitled Strong Is… the three-part short features document the journeys of the most distinguished players and personalities in the women’s game, dealing with subjects ranging from personal tragedy and injury trauma, mental […]
Energizer, a leading innovator in the battery industry, is debuting the latest addition to its portfolio, Energizer MAX PLUS alkaline batteries, in its latest TV advertising. Launching in August with a fresh new creative, the advert sees the new look Mr. Energizer take a starring role, promoting the new range. Energizer MAX PLUS AA batteries […]
Toyota’s newest campaign, supporting multiple models, begins airing in August featuring three new TV and digital spots: “Tough as Chuck” starring the one and only Chuck Norris, “Tag” and “So Beautiful.” Also recently launched and part of this multi-model campaign is “The Untameables.” “This multi-model campaign approach allows Toyota to reach targeted audiences with a […]
Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]