Royal Caribbean reveals new advertising campaign by Hometown

Royal Caribbean reveals new advertising campaign by Hometown

 December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’.  In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]

Serviceplan Group’s leadership highlight their communication trends for 2018

Serviceplan Group’s leadership highlight their communication trends for 2018

As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]

The Jo Cox Foundation teams with St. Luke’s to unveil #MincePieMoments Christmas film

The Jo Cox Foundation teams with St. Luke’s to unveil #MincePieMoments Christmas film

The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]

The Gate London Launches New Douglas & Gordon Brand Campaign

The Gate London Launches New Douglas & Gordon Brand Campaign

The Gate London, MSQ Partners lead communications agency, has launched a new brand campaign for London-based estate agent Douglas & Gordon. Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects […]

Godrej Appliances offers a solution to invisible allergens in new ad by Creativeland Asia

Godrej Appliances offers a solution to invisible allergens in new ad by Creativeland Asia

 Godrej Appliances, a division of Godrej & Boyce Mfg. Co. Ltd., one of India’s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand’s promise “Soch ke banaya hai” brought alive by the primary insight – “cleans what you […]

IO Integration joins Workfront global partner network

IO Integration joins Workfront global partner network

IO Integration, a leading provider of marketing and creative operations for the world’s top agencies and brands, announced it is now a Global Partner in the Workfront Partner Network. IO Integration (IOI) has been a Workfront partner in EMEA since June 2016 and this new extended partnership ensures the company’s North American team is now […]