December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]
BBD Perfect Storm has been appointed by the Greater London Authority to create a campaign to let Londoners know what is being done to help tackle London’s housing crisis. Using the brand message ‘Building a London for Everyone’ to create an on-going conversation, the campaign focuses on real Londoners and brings their stories to the […]
As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
For the first time in 7 years it snowed across the UK. With snowfall becoming so rare, it didn’t just make the front page of every major paper in the country – it was even celebrated. So the thought of losing it forever would be devastating. Martin London saw this as an opportunity to get […]
One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]
The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]
The Gate London, MSQ Partners lead communications agency, has launched a new brand campaign for London-based estate agent Douglas & Gordon. Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects […]
Godrej Appliances, a division of Godrej & Boyce Mfg. Co. Ltd., one of India’s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand’s promise “Soch ke banaya hai” brought alive by the primary insight – “cleans what you […]
IO Integration, a leading provider of marketing and creative operations for the world’s top agencies and brands, announced it is now a Global Partner in the Workfront Partner Network. IO Integration (IOI) has been a Workfront partner in EMEA since June 2016 and this new extended partnership ensures the company’s North American team is now […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Ruchita Zambre is star who has been shining in India for a while now. She has over 12 years of experience, working in a good mix of animation, multi-media and mainline agencies. Now […]