jones knowles ritchie (jkr) has designed the brand identity for the first in a wider range of urban foraging inspired scents for London perfumer Miller Harris: Hidden on the rooftops, Lost in the city and Wander through the parks. “Foraging is now more relevant than ever. From foraged botanical cocktails to artisan food, we wanted to bring that sense of discovering […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
Everybody says that the right make-up is one of the most important things for a woman in a job interview. But, what if one of the Brazil’s most popular make-up brands just said the opposite? Jequiti did that. Studies show that the Brazilian economic crisis has generated devastating consequences to the Brazilian workers. According […]
After four months of collaboration with the help of their agency partner, Burns Group, geospatial intelligence portal URSA unveiled its refreshed brand identity and website. Looking for a new identity to help the company communicate its complex offerings in a digestible way to key audiences and stakeholders, URSA tapped BGIN, the branding and design accelerator […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Schutz, one of Brazil’s largest footwear labels, has launched their new branding concept and “BECAUSE” marketing campaign, created in partnership with Yard NYC. With the upcoming opening of the brand’s largest pop-up shop to date in the heart of New York City, the campaign is designed to launch Schutz’s first major marketing push in the US […]
Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
London’s two biggest advertising screens will join the UK’s Royal Wedding celebrations on May 19. A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London. The screen measures 21.12m x 10.58m, making it […]
A record-breaking 2,290 participants have entered Future Lions 2018, AKQA’s global undergraduate competition. Students from 386 schools across 55 countries, including for the first time, South Africa, Sri Lanka and Malaysia, have submitted pioneering ideas to connect audiences to a brand in a way not possible three years ago. Future Lions 2018 partners include Snap […]
To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant […]