[KGVID]https://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]
MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]
Simply Business Insurance, the provider of tailored insurance for more than 425,000 companies, is launching a new awareness campaign to drive recognition that it is one of the UK’s largest insurers of small businesses. Created by Hometown London, the UK-focused activity breaks in early November and runs for the next three months, across outdoor, press, […]
Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio. Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/GOO_NSPC001_060.mp4[/KGVID] GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It […]
Peru’s tourism body, PROMPERÚ, officially unveiled their new international marketing campaign – ‘Peru, the richest country in the world’ at World Travel Market, the UK’s most prominent tourism trade exhibition ‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign moves […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]
This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]
“These kids are always on their phones. They’re so disconnected.†Really? Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever. Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, […]