Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]
On the back of its corporate, brand and product refresh, Micromax Informatics, India’s leading consumer durable player and 10th largest handset brand in the world, launched its new 360 degree marketing campaign that articulates its new brand philosophy – ‘Nuts. Guts. Glory’. Micromax partnered with Creativeland Asia earlier in 2016 to infuse fresh, re-energized and global approach to […]
Iconic premium paint and wallpaper manufacturer, Farrow & Ball, has appointed innovation consultancy, Fearlessly Frank, to refine the brand’s global proposition and creative approach, following a competitive pitch process. With 56 showrooms and over 1,500 stockists worldwide, Farrow & Ball has achieved consistently strong sales growth in its core markets over recent years and is […]
Shazam, the world’s most popular app for connecting artists and fans, announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience. The company is an ecosystem of hundreds of millions of global users, all of them making a […]
In celebration of the 250th anniversary of the abolishment of censorship, Sweden, with the aid of the Swedish Tourist Association, will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. The Swedish Number is now open […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/CleanSpace_16x9_H264.mp4[/KGVID] Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on […]
Britain’s leading illusionist Derren Brown has given the public a terrifying new insight into his forthcoming Ghost Train attraction by unleashing a demon type creature on the general public ahead of the grand opening coming soon at Thorpe Park Resort. New images and video released today give the first hint that the narrative of the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/ASX_15.mov[/KGVID] Mitsubishi Motors have utilised ENVY Advertising’s expertise to create a new set of idents for Channel 4, celebrating the pioneering and innovative spirit of the broadcaster’s documentaries. Under the tagline ‘Changing perceptions with documentaries on Channel 4’, each ident presents an optical illusion, encouraging viewers to approach the concept from a new […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
Red Bull has sent over 150 teams of students on a journey across Europe with only cans of Red Bull as currency and is broadcasting their adventures each night. The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris. Around 500 participants are […]