Are you finding it difficult to reverse a trailer? Then you should check out this sensational video showing a driver reversing with a trailer at an outrageously high speed. Or at least, that’s what it looks like…. In fact, the Norwegian Volkswagen importer has created the video to raise awareness of its ‘Trailer Assist’ technology. […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]
Following Taxi Studio’s rebrand of Sinebrychoffâs Kurko and Golden Cap, the agency spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Taxi’s brief was to clean up Koffâs brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible […]
The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis Groupe’s “Power of One” model is now up and running. Under Publicis Communications are the global creative networks – Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH, production company Prodigious, and specialized communications network, MSLGROUP. This […]
Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
Microsoft on January 14 introduced a new version of the logo for Bing, the No. 2 search engine, switching to green from yellow and putting the “b” in upper case. The changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows […]
Micromax Informatics Ltd. announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month. Creativeland Asia is one of […]
The Cannes Lions International Festival of Creativity has announced that Jae Goodman and Josh Rabinowitz will lead juries at Lions Entertainment, the new specialist event where brands, agencies and entertainment companies can focus on producing outstanding creative work together. Jae Goodman, Chief Creative Officer and Co-Head, CAA Marketing, a division of leading entertainment and sports […]