What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]
‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital
To Carry from Chocolate Films on Vimeo. Wavemaker UK and Digital Cinema Media (DCM), in partnership with the Mayor of London, have announced that trailers of six powerful films that capture young people’s views of life in the capital will be screened as 60” ads in cinemas London-wide. The films were produced at ‘LDN Filmmakers’ – […]
69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019
Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one. Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]
- Sun Campervan tours the country to reward retailers - Retailers rewarded in charity campaign - Top 50 Sun retailers revealed
To mark The Sun’s 50th birthday, the newspaper has today announced its Retail Top 50 list of independent retailers who have all gone above and beyond, championing The Sun brand and launching charitable initiatives to improve the lives of people in their communities. Top of the list is ‘The Telegraph News’ store in Swadlincote, Derbyshire […]
- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first - New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster - Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time
Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 3M in just one day on Facebook and YouTube and […]
- Experts from ISBA, Accenture Interactive, GSK, Merkle Periscopix Creative Equals and Marketing Week join CAN to make a stand against advertising abuse - Award-winning creative director and former marketer of the year amongst leaders who have joined The Conscious Advertising Network - Head of Conscious Advertising Network to speak at UN convention on hate crime
The Conscious Advertising Network (CAN) today announces the appointment of six experts from the creative industry to join the battle against advertising abuse. Leaders from ISBA, Accenture Interactive and GSK are among the powerhouse that now forms part of the leadership team at CAN, whose ambition it is to confront ethical issues in the communications […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives. • The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device. • The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.
Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before. This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]