 It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. […]
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top. Women […]
Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato. The campaign was launched in conjunction with the announcement that the city of Charleston has been […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Branding and design agency Spinach have successfully completed the 2017/18 Annual Report for Camelot, operator of the UK National Lottery. Spinach were commissioned by the operator of one of the country’s most recognised brands to design its Annual Report for 2017/2018. This is the first fully-designed document of its kind for Camelot in almost 10 […]
Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Social & creative agency eight&four announces it has been appointed by award-winning Taiwanese restaurant, Din Tai Fung, to launch its UK social channels as part of the global restaurant chain’s expansion into Europe. Whilst the agency’s ongoing remit will span social strategy, creative and community management, the initial brief is to create and launch the […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]