Creative agency Barbarian, and middleware company, Solace, have collaborated to create a new campaign to raise awareness of the brand’s new product called PubSub+. The two 60-second spots are geared towards the Developer community, one that has its own set of rules and is very skeptical of everything, especially when it comes to marketing gimmicks and new developer tools. To reach this […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
announced its Official Partnership with Real Kashmir Football Club (RKFC) – the first football team from the valley to qualify for the country’s top tier I-League.  Beginning with the 2018/2019 season, adidas will become the Official Kit Partner for the club. Leading the way as partners beyond kit sponsorship, adidas India aims at redefining the ‘Real’ Kashmir […]
New national digital radio station JACK Radio launches at 12 noon on October 23 and unveils a new world first broadcast radio format. Playing 100% female artists, the station provides a platform for women in music, from the female stars of the past to today’s main artists, along with new and emerging female talent. In […]
Deezer, the world’s most personal music streaming service, is enhancing the music experience for concert goers with two new venue partnerships with Manchester Arena and the SSE Hydro Glasgow, providing millions of visitors with even more entertainment before and after a performance. Manchester Arena welcomes over one million fans every year and is one of […]
JD.com is set to launch a flagship store on Google’s shopping platform to target American shoppers. The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market. The move is the first since the two internet giants […]
Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa eCommerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 offering for Duracell is integrated with Synthrone – an eCommerce performance tracking & eContent implementation tool. Both Pathfinder 23 and Synthrone are part of Brand […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
Do we ever consider all the things that plants do for us? This is the question posed by the Flower Council of Holland and 180 Kingsday in their biggest campaign around plants to date. The ‘Thanks plants!’ campaign is a playful celebration of everything that plants do for us. Because, if you think about it, […]
DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]