MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

MadeBrave uses giant ‘toy’ to drive change in customer perception of First Bus

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

Schwarzkopf Professional creates immersive future hair experience at Salon International

Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

EcoAct launches new brand identity by Mr B & Friends

EcoAct launches new brand identity by Mr B & Friends

The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends. The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 […]

Germany Trade & Invest launches global campaign via Serviceplan Public Opinion

Germany Trade & Invest launches global campaign via Serviceplan Public Opinion

For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of ‘Germany Works.‘ is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It […]

Carter Wong unveils new visual identity for St Ives Group rebrand as Kin + Carta

Carter Wong unveils new visual identity for St Ives Group rebrand as Kin + Carta

International marketing services group St Ives has rebranded to Kin + Carta with a new visual identity designed by Carter Wong. The rebrand marks the transition of St Ives Group from its print heritage to a wholly digital business with Kin + Carta specialist agencies working together under a new methodology called The Connective to offer […]

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]

Brokkr helps Boom Cycle embrace the sweat

Brokkr helps Boom Cycle embrace the sweat

Boom Cycle the London based indoor cycling phenomenon has launched a new campaign with the help of communications agency Brokkr. The two-week activation which kicks off this month includes an inspirational launch event at their iconic Battersea Power Station location, online and social activity plus a brand tie-in with Fujifilm Instax. A high energy workout […]

MERó creates Instagramable packaging design for Beauty Bay

MERó creates Instagramable packaging design for Beauty Bay

Manchester design studio MERó has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe. The online beauty destination has teamed up with YouTube star Jordan to create three new eyeshadow and highlighter palettes. It’s the first time Beauty Bay has collaborated with […]