New York-based creative branding agency, School House, announced it was retained by L’OCCITANE en Provence to serve as the lead design agency for the brand’s new flagship boutique store at the historic Block Arcade shopping gallery in Melbourne, Australia. School House completed the redesign of the brand’s New York City flagship in 2016 and the […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it has partnered with Magic Leap to provide images and video to enable developers to bring their imagination to life through the Magic Leap One, Creator Edition. Shutterstock is providing its versatile visual assets through Magic Leap’s spatial […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]
AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]
Cornerstone, the UK first and biggest subscription-only male grooming brand, is launching a new line of dental care products. This bold step moves the brand closer to achieving its goal to own the bathroom and be the ‘Cornerstone of your day.’ London-based strategic brand agency Path has served as Cornerstone’s creative partner and brand guardian […]
A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]
Time Out, a leading global media and entertainment brand, has launched a major communications partnership with Transport for London (TfL), London’s strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city. As part of its wider ‘Wonderful World of Off-Peak’ campaign, TfL and the Time […]
Tourism Ireland has selected Sky Media to promote its latest campaign highlighting world class golf across Ireland. It inspires British golfers to visit Ireland and celebrates the Open returning to Northern Ireland for the first time in 68 years. World-class golfing talent and Sky Sports Golf pundits Paul McGinley and Nick Dougherty feature in branded […]