This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care – the only UK-wide charity providing care, information and support to people affected by breast cancer. The campaign breaks on the first of October and will play out for the duration of the month. It sees Leo Burnett London partnering with Breast Cancer […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
The omnipotence of social media means that brands face a stark challenge to remain relevant to an ever-evolving Generation Z being forced to live BETA test their identity, reveals the findings of a new white paper by leading youth creative agency ZAK. As the first generation to truly come of age during the social […]
Run For The Hills announced their collaboration with TIVOLI, a brand-new boutique cinema concept, merging art-house cinema and casual dining, creating a bold new format. The first venue is set to launch later in 2018 in Bath and Run For The Hills have been working with the owners to create the brand’s entire visual identity from […]
Path, creative partners for brands, has supported Pfizer in a packaging design refresh of the Anadin portfolio. In uniting the ranges with a clearer and more intuitive design, the leading OTC brand aims to empower its consumers with the information to find the right product for their pain relief needs. The updated range will launch […]
We live in a world that is undoubtedly becoming more digital — but is it all becoming a bit over the top? Businesses all over the world are starting to use email as one of their primary routes for brand awareness to consumers who are likely already. But it is of paramount importance to understand […]
This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative by WCRS and media donated by Jack, in partnership with End Youth Homelessness. The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and […]