UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

I-AM earns praise for creating enhanced customer experience at Oman Arab Bank

I-AM earns praise for creating enhanced customer experience at Oman Arab Bank

Leading London-based international branding and interior design agency I-AM has completed a successful overhaul of the ‘customer experience’ at the 65-branch Oman Arab Bank (OAB). The remodelled approach has been rolled out across the Sultanate resulting in a branch transformation combining an ‘expression of local landscapes and culture’ as well as increased customer engagement due […]

Sunbites Champions the Power of a Little Good with New TV Campaign and Brand Positioning

Sunbites Champions the Power of a Little Good with New TV Campaign and Brand Positioning

 PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Buddy Creative Updates Branding for Sharp’s Brewery

Buddy Creative Updates Branding for Sharp’s Brewery

Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]

Robot Food create the identity for new premium lifestyle supplement brand Performance Lab

Robot Food create the identity for new premium lifestyle supplement brand Performance Lab

Uber premium, uber clean and uber optimised: Performance Lab is a new range of high-performing supplements set to outshine its competitors. Comprising of both Performance Lab and Performance Lab SPORT, the cutting-edge range of vitamins and minerals is pioneering in its approach and wanted to be seen as a legitimate choice for those looking for […]

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

 Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]