Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
Anna has announced the launch of the business accounts and admin assistance service aimed at supporting small and medium sized enterprises (SMEs) in the creative industries. Alongside artificial intelligence designed (and taught) to help save creative professionals hours of admin, the brand has been created by a team including Michael Wolff, illustrator Alice Bowsher and […]
Although we live in the age of information, having too much information – and not being able to make sense of it – can be overwhelming. For companies that receive large amounts of media coverage every month, analysing this information can provide them with valuable insights that can shape their business strategies. Focal Points has […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]
Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Tug, an international Digital Performance Marketing Agency, announced that they have partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’ range – a mix of healthier and lighter dishes aimed at giving their patrons healthier food options. The campaign was developed in response to a YouGov survey that found that one […]
Men are being encouraged to take control in a new campaign for , the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to treat […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]