In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]
With the premium mixers and soft drinks category being in strong growth, driven by a shift towards improved quality, craft and flavour innovation, Fentimans, the botanically brewed drinks maker, has appointed UM as its media planning and buying agency. UM was brought in after an uncontested pitch, with Fentimans looking to ramp up its media activity as consumer demand in […]
Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]
Google has extended its “Make Google Do It” campaign, in a clever UK-wide digital OOH push. The campaign promotes the variety of everyday tasks that Google Assistant can help with, in the moment you need it most. The activity runs across transit, retail and city-centre locations until 8th July, with an extended run at Old […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]
The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]
The Surrey Copper Distillery has launched their first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation. The new distillery was recently established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband, Dr Chris Smart, former Head of Brewing Services for food and […]
Research unveiled has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population. More than two-thirds (68%) of those aged over 65 believe that ads often show stereotyped versions of people their age – which could be why almost as many (63%) think they face negative and harmful stereotypes […]