Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]
The House of St Barnabas has launched ‘Lost and Foundry’. Developed by M&C Saatchi London and Fontsmith, the campaign sees the crumbling typefaces of Soho recovered to be sold online as a collection of fonts, to fund its vital work with London’s homeless. The House of St Barnabas is a social enterprise that aims to […]
Electric Automotive Technology company Protean Electric has unveiled a new brand identity designed by London-based studio Carter Wong. Protean approached Carter Wong in 2017 to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity was a little tired and had struggled to differentiate between company and product branding […]
Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement that started in 1775. The poem shows us what […]
London Pride Unfiltered, the craft keg beer from London-brewer Fuller’s, is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner. The move is supported with a Pride themed campaign and bespoke iconic branding around London Pride Unfiltered as well as an increased presence on social media, […]
By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]