Multi-service marketing agency Edit, in collaboration with MediaCom Manchester has won the media buying account for The Salvation Army, following a three-month tender process alongside three other agencies. Edit already handles The Salvation Army’s direct mail and inserts, and in February this year the organisation invited Edit to tender for its entire consolidated media planning […]
LEVI’S® 501® Day celebrated the anniversary of the original blue jean – which came to be 145 years ago, on May 20th, 1873. For 2018’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand. The month of May has been a social celebration […]
Hart & Jones has redesigned the packaging for Vivid, Philip Morris’ e-liquid brand, as part of the complete relaunch of the UK’s number two vaping brand. Vivid now has two ranges, Original and Advance, and the new design look also covers a new range of devices. The vaping market in the UK is worth an […]
Creative agency Studio Blackburn, part of the Hello Finch agency network, has designed a new brand identity and logo for the Canal & River Trust, a charitable organisation that cares for and uses waterways across England & Wales to make life better for millions of people. Studio Blackburn was tasked with revitalising the brand and […]
Titsey Brewing Co, a micro-brewery located on the Titsey Estate in Surrey, has launched with a collection of three unique beers, with brand identity and packaging design by PB Creative. Inspired by the history and heritage of the Titsey Estate, Titsey Brewing Co has produced a light and fresh IPA called Leveson Buck, a Gower […]
Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]
SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]
A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it. But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary achievements, having won more Olympic medals than any other single sports club in the world. To celebrate its 200th anniversary, Leander Club will be selling a limited quantity of Grande Champagne Vintage Cognac 1990, with packaging designed by strategic […]