Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Bonfire Creative Intelligence to create the branding for its newest pub restaurant brand Cookhouse & Pub. The Cookhouse & Pub brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with […]
On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]
At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Simon Gosling is someone who has been making waves in the digital marketing space for a while now. Futurist with Unruly, Simon makes predictions about future marketing trends based on the […]
Insurance systems and software provider SSP have revamped their platform interface to facilitate communication with their core online audiences. The leading global supplier, which offers insurance companies technology solutions that earn them competitive advantage in the industry, commissioned award-winning user experience (UX) and digital agency DotLabel to update its existing online platform. The aim was […]
An innovation in digital advertising using ‘Edge Side Includes’ (ESI) calls has been launched by Switch Concepts, which promises to speed up publishers’ pages by reducing the time taken between a user requesting a web page and it appearing complete with ads in their browser. Tests carried out with a major UK news publisher revealed […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
There may be instability and disruption in the retail industry, but Christmas is Christmas and we all love it. Whether the analysts are predicting doom, gloom or boom, Christmas brings a huge boost to the high street. In a sector that’s rife with competition, retailers are focused on one thing – how do I drive […]
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Adult entertainment site , in partnership with adult toy retailer Ann Summers, announced the launch of an exclusive  for couples and males. Available worldwide, the exclusive line will feature a wide variety of top-rated quality sex toys including masturbators, anal toys, cock rings and vibrators, among others. In order to promote the launch of the new line, Pornhub […]
The results from a recent survey published today by field marketing agency Gekko entitled ‘Shopper Influencers’ reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. […]