Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]
London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]
Amazon announced today an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories as well as second run rights in many other countries all around the world. Prime Video members in key territories like Australia, Germany, Italy, India, and Japan will […]
Internet giant Alibaba Group Holding Ltd announcecd it would invest $2.87 billion for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an alliance with Auchan Retail S.A. and Ruentex Group, Alibaba would buy the stake from Ruentex while Auchan Retail […]
Southeast Asia-based aCommerce, a startup that helps brands get into e-commerce and digital media in the fast-growing region, has pulled in $65 million in new funding led by Emerald Media, an Asian firm backed by global investor KKR. The Series B deal takes Bangkok-based aCommerce to $94 million raised to date. Existing backers Blue Sky, […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]
Sky Media has produced a series of talent-led, short video documentaries with Shell V-Power and BMW UK to promote the high-performance offerings of both brands to audiences across addressable TV, video on demand (VoD), online and social channels. Launching on the 16th November, the four episodes follow Sky’s Soccer AM presenter, Adam Smith, as he […]